Expecting a Product Marketer to Rule SaaS Pricing?

QUOTE QUEST
Will AI Replace Maketers?

You know, I stumbled upon a quote recently, or maybe I conjured it from thin air, I can't remember, but either way... ✨

"AI won't replace marketers; instead, marketers who leverage AI will replace those who hesitate." 💡🚀

PRICE ODYSSEY
Expecting a Product Marketer to Rule SaaS Pricing?
How Modern SaaS Companies Craft Winning Pricing Teams

I mean, let's be real, have you ever seen a lifeguard plowing snow? 🤣

It's a bit like expecting a product marketer to single-handedly take the reins on pricing in a SaaS company.

Sure, they've got skills—messaging, sales enablement, product launches—but orchestrating a pricing masterpiece and forecasting its impact on the business? That's a whole different ball game.

Pricing is a big deal. It's the powerhouse that fuels your entire SaaS operation. Think about it: your product development, sales strategies, marketing efforts, and financial decisions—all orbit around your pricing.

But here's the catch: many SaaS companies treat pricing like an afterthought, resulting in a chaotic tangle of competing voices, vague guesses, and a whole lot of "what feels right."

If you're a bigger company and you have a complex product, my advice is to bite the bullet and hire a pricing expert. What’s a big company? Over $50M.

If you're smaller, brace yourself for the committee approach. We all know committees can be a pain, but sometimes you gotta do what you gotta do. 🤷‍♂️

Meet the A-Team of SaaS Pricing. As you start the committee approach here is the team structure you’ll want to follow to ensure success.

🧠 CEO: Your pricing decision-maker who cuts through option paralysis.

🚀 Project Manager: The maestro behind the scenes, ensuring pricing execution is as smooth as silk. Careful with that product marketing assignment; consider the talent on your bench, workloads, and desires, then choose between product, product marketing, rev ops, and finance.

🧩 Product: Like a dynamic duo, your product and pricing must work hand in hand, influencing each other's future.

📊 Finance: Master of numbers, modeling price change impacts and financial implications.

🎯 Marketing: The magician crafting your pricing page and positioning while keeping the funnel flowing.

🤝 Sales: Bringing the customer's voice into the mix, closing deals, and understanding objections like no other.

Pricing isn't easy; nobody owns it, and everybody owns it. So, don't fall for the trap of handing it off to a product marketer based on some random blog post. Do what's right for the business—get everyone involved and get the job done. 🚀💡💼

BLINK AND YOU’LL MISS IT
Did You Miss it?
How Modern SaaS Companies Craft Winning Pricing Teams

Don’t miss my previous posts that are going to give you an unfair advantage:

🔍📈 Rethinking the Marketing Scorecard: How to Qualitatively Run Your Marketing Organization 🔍📈

🚀✨ From Flop to Fantastic: A Step-by-Step Guide to Crafting an Effective Strategy ✨📈

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